When the stakes are high, you need more than good advice.
You need a team in your corner who can move fast and get things done.
We’re a fast-moving, highly-effective extension of your team, with broad experience across business, government, and non-profit sectors, here to equip you with the tools you need to solve problems and seize on opportunities.
If you need to generate public support, influence decision-makers, or solve a complex problem, make us your first phone call.
We’re not your average consulting firm.
Diverse real-world experience and deep expertise to really get sh*t done.
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Every leadership team hits moments that require an outside perspective for fast, clear thinking and to support decisive action. We help you map the problem, chart the path forward, and bring the right people and partners along. Then we can roll up our sleeves and help you execute, providing fractional or transitional leadership support if needed.
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We build communications strategies that sharpen positioning, clarify messages, and reach the right audiences at the right time. We equip you to communicate with clarity, confidence, and purpose, whether the need is urgent, targeted, and issue-based, or long-term, big-picture, and proactive.
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No business or non-profit is immune from today’s complex and unpredictable political and social environment. Power, influence, and public opinion shift constantly — shaped by grassroots movements, information wars, and relationships that don't show up on any org chart. We help you understand how it all connects, what’s really happening under the surface, and how to navigate effectively. If it’s a file that requires more ‘hands-on’ action, we partner with the best government relations firms across the country to provide seamless support.
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Your stakeholder network is only valuable if it is actively managed and effectively mobilized. We help you map the landscape, identify your strongest advocates, and activate the champions, partners, and allies who strengthen your position.
Why “Alloy”?
An alloy is stronger than any one metal on its own, and we thought that was a pretty great metaphor for our partnership and the value we create when we join forces with our clients.
Who We Are
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Alexandra (Alex) Hryciw
PARTNER
Alexandra (Alex) Hryciw is a civic strategist and communications advisor with deep expertise in public affairs, government relations, political strategy, and stakeholder engagement. She works at the intersection of policy, politics, and public trust—she understands where decisions are made, how influence is built, and how organizations convert complex mandates into clear and compelling engagement strategies.Alex has led high-stakes communications, public-policy, and engagement initiatives for governments, businesses, and institutional partners—advising senior elected officials, the founding CEO of a major investment-attraction agency, and one of the largest member organizations in Canada, and co-chairing a major downtown revitalization coalition. In 2025, she was appointed to the American Council of Young Political Leaders, representing Canada in a bilateral program connecting emerging political leaders across the United States. Through that work and her broader public-affairs career, she brings a strong network of political, civic, and business relationships across the United States and Canada that supports her work for her clients across sectors.
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Puneeta McBryan
PARTNER
Puneeta McBryan is an award-winning executive leader, strategist, and facilitator with a track record spanning the public, private, and nonprofit sectors. Her expertise centres on stakeholder relationship management, community-building, communications strategy, and corporate affairs—helping companies and organizations navigate complex government and community ecosystems and build trust where it matters.She spent five years as CEO of a major member-funded organization leading urban revitalization on behalf of businesses and property owners in one of Canada's largest cities, stewarding it through the high-pressure years of the pandemic in partnership with all orders of government, the private sector, and community organizations. Earlier in her career, she built major brands and executed high-impact campaigns as a strategist and senior leader at one of Western Canada’s largest independent marketing and communications firms, ZGM Modern Marketing Partners.
She has been recognized as IABC Edmonton's Inspired Leader of the Year, one of Edmonton's Top 40 Under 40, and a recipient of the Edmonton Chamber of Commerce Community Impact Award.
OUR MISSION
At Alloy, our priority is taking on work that helps build stronger and more prosperous communities.
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